SEO or Google Ads: Where Should a Small Business Start?
When your marketing budget is limited, it is hard to know where to begin. SEO and Google Ads both put your business in front of people who are searching, but they work on very different timelines.
What SEO does well
Search engine optimisation improves how your website appears in unpaid results. It takes time and steady effort, but the visibility you build can keep working for you long after the work is done.
What Google Ads does well
Google Ads can put you at the top of search results soon after a campaign goes live, and you can control the budget closely. The catch is that the visits generally stop when the spending stops.
How to choose
- Need enquiries soon, such as for a new launch or seasonal offer? Start with Google Ads.
- Planning for long-term growth on a steady budget? Start with SEO.
- In a competitive market with room for both? Use ads now while SEO builds.
Whichever you start with, make sure your site loads fast and tells visitors clearly what to do next, because both channels depend on it. Our SEO services and Google Ads team can help you plan the right mix.
